XOLA

In the classic tech startup narrative—focus on the MVP first, worry about the brand later—GUIDEcx sought our expertise to discover their true identity amidst the sterile/non-human norm of the tech industry. Stepping into the challenge, we surfaced and reconnected the human touch to the hands behind the software. GUIDEcx, an onboarding platform facilitating collaborative task and project completion, required a complete brand overhaul. Our efforts spanned a comprehensive top-to-bottom brand creation, encompassing foundational verbal and visual identity systems, authentic photography, video production, workspace branding and design, trade show booths and materials, swag, and more.