GUIDEcx

GUIDEcx

GUIDEcx

About

In the classic tech startup narrative—focus on the MVP first, worry about the brand later—GUIDEcx sought our expertise to discover their true identity amidst the sterile/non-human norm of the tech industry. Stepping into the challenge, we surfaced and reconnected the human touch to the hands behind the software. GUIDEcx, an onboarding platform facilitating collaborative task and project completion, required a complete brand overhaul. Our efforts spanned a comprehensive top-to-bottom brand creation, encompassing foundational verbal and visual identity systems, authentic photography, video production, workspace branding and design, trade show booths and materials, swag, and more.
Project Impact

Services

Branding • Brand Strategy • Rebrand • Verbal/Visual Identity • Brand Campaign • Rebrand • Workspace Branding/Design • Verbal/Visual Identity • Brand Essence Film

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About

With Merrell's enduring legacy, its image had subtly transformed into a more conventional, "your Dad's" brand. Acknowledging the imperative for a brand refresh to resonate with the up-and-coming generation, the executive team sought assistance. Collaborating with Camp4 Collective, a strategic plan unfolded. The concept centered on authentic stories from real people across diverse locations, spotlighting individuals and activities genuinely connected to Merrell's footwear products. We designed large format zines, guides, campaigns, and set the visual direction, acting as a catalyst for both internal and external parties to witness the youthful and progressive evolution in Merrell's trajectory.
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MERRELL

MERRELL

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