MERRELL

MERRELL

MERRELL

About

With Merrell's enduring legacy, its image had subtly transformed into a more conventional, "your Dad's" brand. Acknowledging the imperative for a brand refresh to resonate with the up-and-coming generation, the executive team sought assistance. Collaborating with Camp4 Collective, a strategic plan unfolded. The concept centered on authentic stories from real people across diverse locations, spotlighting individuals and activities genuinely connected to Merrell's footwear products. We designed large format zines, guides, campaigns, and set the visual direction, acting as a catalyst for both internal and external parties to witness the youthful and progressive evolution in Merrell's trajectory.
Project Impact

Services

Branding • Brand Campaign • Visual Brand Direction • Print Design

No items found.

Next

Project

About

When the founders approached us, they had nothing more than a visionary product concept—no name, no brand. The idea was futuristic. Through our brand creation process, we not only brought their concept to life but also owned the high-end market with this groundbreaking Wi-Fi audio brand. In the rapidly evolving high-end consumer electronics market, we had to build a brand that existed in the future to stay ahead of the pace. From naming the company and crafting strategy to developing the standard verbal and visual identity, as well as handling product graphic design and packaging design, and even the app UI, we seamlessly injected the brand into every touchpoint of this newly created enterprise.
View Project
View
Project

VSSL

VSSL

Hello,

Let's Talk.

Let's Talk.