VSSL

When the founders approached us, they had nothing more than a visionary product concept—no name, no brand. The idea was futuristic. Through our brand creation process, we not only brought their concept to life but also owned the high-end market with this groundbreaking Wi-Fi audio brand. In the rapidly evolving high-end consumer electronics market, we had to build a brand that existed in the future to stay ahead of the pace. From naming the company and crafting strategy to developing the standard verbal and visual identity, as well as handling product graphic design and packaging design, and even the app UI, we seamlessly injected the brand into every touchpoint of this newly created enterprise.