MAZLO

Wolverine and Camp4 Collective collaborated to capture compelling photos and videos steeped in storytelling and focused on their product categories. Seeking our expertise, their goal was not only to shape the artistic vibe of the brand but also to gain guidance on effectively leveraging this fresh content. The project aimed to establish guidelines for storytelling, photography, and videography to enhance the brand, and concurrently, to set the tone and structure for internal teams and external associates with the new visual direction. The overarching objective was to empower Wolverine to assert to all customers, current and potential, that they offer products for real, hardworking, creative individuals—encouraging them to embrace and celebrate their endeavors wherever they may be.