WOLVERINE

WOLVERINE

WOLVERINE

About

Wolverine and Camp4 Collective collaborated to capture compelling photos and videos steeped in storytelling and focused on their product categories. Seeking our expertise, their goal was not only to shape the artistic vibe of the brand but also to gain guidance on effectively leveraging this fresh content. The project aimed to establish guidelines for storytelling, photography, and videography to enhance the brand, and concurrently, to set the tone and structure for internal teams and external associates with the new visual direction. The overarching objective was to empower Wolverine to assert to all customers, current and potential, that they offer products for real, hardworking, creative individuals—encouraging them to embrace and celebrate their endeavors wherever they may be.
Project Impact

Services

Branding • Brand Strategy • Brand Campaign • Visual Identity • Visual Direction • Print Design

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Project

About

We were enlisted to assist SWELL in a comprehensive rebranding effort and the development of supporting brand creative. The software and brand were not aligned, they were lost, and the target customer base was undefined. With only fragments of a brand, primarily a logo and a product, we stepped in to rebrand, reposition, and formulate a strategy to dominate the local SMB market, with a particular focus on healthcare, dental, clinics, and local service businesses. Our efforts enabled SWELL to grow and carve out a distinctive space in their targeted market. Emphasizing human connection and showcasing the authentic behind-the-scenes aesthetic of these businesses, we celebrated their hard work while facilitating SWELL's growth and evolution as a business. LOCALS ONLY.
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swell

swell

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