swell

We were enlisted to assist SWELL in a comprehensive rebranding effort and the development of supporting brand creative. The software and brand were not aligned, they were lost, and the target customer base was undefined. With only fragments of a brand, primarily a logo and a product, we stepped in to rebrand, reposition, and formulate a strategy to dominate the local SMB market, with a particular focus on healthcare, dental, clinics, and local service businesses. Our efforts enabled SWELL to grow and carve out a distinctive space in their targeted market. Emphasizing human connection and showcasing the authentic behind-the-scenes aesthetic of these businesses, we celebrated their hard work while facilitating SWELL's growth and evolution as a business. LOCALS ONLY.